Press Kit & Plain-Language Studio.
Funders, comms teams and journalists all want your research in plain words. Paste your abstract or finding once, pick an audience, and generate a lay summary, an X thread, a LinkedIn post, a 60-second pitch, a short press release and a journalist-ready quote — each tuned to who's reading.
Templates
Each pre-loads the right mix of assets.Lay summary, key messages, X thread, LinkedIn post, pitch and a journalist quote — from your abstract.
Announce a new award: press release, LinkedIn post, X thread and key messages on what the money will do.
Celebrate + communicate: plain summary, LinkedIn post, pitch and a short thread for your network.
For findings aimed at decision-makers: key messages, press release, journalist quote, FAQ.
Start with a plain-language summary and add the assets you need.
Audiences
Pick who's reading. The AI matches voice and focus on every asset.
Why this matters to everyday people. Use a relatable example. Lead with the human stake, not the method.
What should change and who should do it. Name the actor and the action. Quantify the stake.
A clear hook, a vivid quote, a number, and a contact. Make it easy to file a story.
What the work will achieve, for whom, by when. Value for money and reach.
Spark interest. Explain the idea with an everyday analogy. Keep sentences short.
What we found, what it means for your community, and how you can learn more. Honour participation.
The AI reframes only what you supply. It never invents statistics, quotes from other people, funding figures or outcomes — those become [bracketed placeholders]. Plain language must never overstate the science.